BumbleBlooms Wildflower Seedballs - and their New Bumblebee Watercolour Logo

 I’m excited to share BumbleBlooms’ new packaging now features one of my bumblebee illustrations. BumbleBlooms are a small business based in Edinburgh, who make mindfully-produced wildflower seed balls which grow flowers that bees absolutely love. This simple product makes it easy to help bees and other pollinators.

“As the world faces a climate crisis and mass extinction of the critical insects that most plants rely on for survival, there has never been a greater need for products that make a real difference. BumbleBlooms does just that!”

They are also proudly vegan and their packaging is fantastically plastic free. I am overjoyed to support and help promote such a wonderful business.

Check out the BumbleBlooms website HERE

Edhen | Horticulture Business logo

In the latter half of 2020 I worked with a lovely start-up business owner who asked me to visualise his idea for a horticulture / landscaping company. 

The bold design was inspired by pagan “Tree of Life” symbols, sacred geometry, and the architectural shapes of church vaults.

The tree’s abundant fruits and full crown symbolise a regenerative circular ecosystem, and evokes the sense of nature as a temple. The client really wanted to put across the idea that the interconnected roots to other adjacent trees symbolise unity and collaboration through nature and community. Beautiful.

Development: initial inspiration was drawn from a variety of contemporary logos that also represent tree-like shapes, as well as my own previous work of the pomegranate tree, created in 2013. I also looked at structural things such as church vaults, and artists such as Roger Dean, but it was easy to get carried away from the simplicity of the idea.

The finished design:

Artwork © Amy Holliday 2021

www.amyholliday.co.uk

Sassenach's Honey // Logo Design

A simple logo design for a new small business in Denton, Texas, called "Sassenach's Honey". Made using my existing honey bee illustration with a delicious honey-effect font.

Image (C) Amy Holliday 2015

Parrots in Love! Red and Blue Macaw Pair // Avairy Logo

I recently had the pleasure of painting more macaw parrots. This time a loved-up couple to be used as a new logo for the wonderful "Feathered Companions Avairy" in Delmar, Maryland. The aviary breeds many kinds of parrots, but the stars of the show are of course the big-hearted and beautiful macaws. 

It was great to work on the parrots' face detail this time, (my previous paintings are less detailed)

:: Process and Roughs...

There were many possibilities for the design, which I drew inspiration for from the aviary's own photos. Below are just some of my exploratory drawings...

...in flight and very happy:

...and a baby.

You can find previous posts with my macaws series from 2011 here:

Blue and Gold

Catablu

Scarlet 

Catalina

Military 

More Sketches

All images are (C) Amy Holliday 2014.
Please contact me first to seek permission before using. Thank you!

Gallimaufry by Grace // Flamingo Gift Shop Sign

A few photos of one of my flamingo illustrations in use - this one makes a very pretty logo and sign for Gallimaufry by Grace gift shop, located in Mississippi, US!

 

What a beautiful little shop! These photos are courtesy of the owner.

More of my very vibrant greater flamingo series can be found here.

The Pomegranate Tree // Logo Design Illustration for the UK Garden Centre & Coffee Shop

In May I completed a bespoke illustration for the newly opened "The Pomegranate Tree" Garden Centre and Coffee shop in Faversham, Kent, UK.

 

 

 

...and here is the final logo!

 

 

Images (C) Amy Holliday 2013 - do not use without permission.

My Illustrated bird's nest "Wired" Logo for April 2013..

...is in this month's issue! Last November I was asked to illustrate the iconic "Wired" logo for their Magazine's April issue here in the UK. Every month they commission an artist/designer to re-create the logo in a new way for the magazine's credits page. 

I am happy to say that I can now finally show you the complete logo... (click for larger view)

It was quite a challenge to design the letters as the square shapes forced me fit the natural flow of the twigs, branches etc into an unnatural square shape! There is also a lot of space to fill up - especially in the center part of the "D" where I resorted to adding in another smaller nest. The "I" and "E" were much easier to fill out of course. Below are some single letters and close-ups of some of the details:

  

As it appears in this month's issue: 

And here is the front cover of the issue:

Peacock Feather Logo Design for "Argus"

This was something I did a few months ago now, although I still feel it is worth sharing. A small business approached me to create a pair of logos for their "Argus" name, using my peacock feather illustration and the "Harrington" font. (Even though I already had the elements I needed to create the logo, it was a big surprise to be asked, as logo 'design' is not something I can say I do very often!)

I experimented with various placements of the feather around the Argus name and came up with many ways in which the logo could be done.

After a few tweaks, the following are the resulting final pair of logos which are to be used for the business's website and office stationary.

 Here are some of my previous experiments. I enjoyed fitting the shapes together and seeing if I could create a flowing, oragnic shape that flowed in harmony with the type.

I was surprised at how well my feather illustration lent itself to a more structured shape/design. Using my illustrations/putting them into context reminds me of how versatile illustration has the power to be.

 

 

As an alternative version and to simply see how it would work, this full peacock design was also considered, but we decided that it was slightly too extravagant for this particular purpose!

My Peacock Feather as a Blog Logo at Futil e a Mae

I recently let a fashion blog use my peacock illustration in the header logo in return for features and a permanent link to my site....it looks pretty good! It was an opportunity to make a nice website button to link to my site as well! www.futileamae.com