Monday, 11 June 2018

Dinosaur height chart // Talltape

Recently, I was thrilled to work with London-based company "Memories of Growing Up" who asked me to design a tall tower of 30 individual, characterful dinosaurs for their “Talltape” range.

“Talltape, the portable children’s height chart, helps you to keep an on-going record of your child’s height from birth all the way to adulthood. The perfect alternative to recording measurements on a wall or door, Talltape won’t get left behind or painted over – it just stays with you. As featured in the Daily Mail, New York Metro Parents and Baby London Magazine.“

Each dinosaur is unique and annotated by hand with his/her scientific name. I had a lot of fun designing it! I aimed to include a broad variety of dinosaur species, so that children can discover the wide spectrum of different types. They are all (approximately!) sized to scale in comparison to one another. 

The dino Talltape is available to buy in my online Etsy shop now. Find it here!



The following are some sections from the finished chart itself. 
The actual tape size is 10cm wide and 200cm tall. 









Some more stacked dinosaur sections, without the measurements: 



Spinosaurus (below) is the largest dino of the bunch - he takes up a lot of space!






To create the design, I first sketched out my idea on a rough sheet of printed-out tape. I then used this as a guide to remind me of the narrow dimensions I was working with. It was a challenge to fit some of the bigger and more shapely dinosaur species into this narrow space - lots of tweaks and adjustments were needed...




When I was happy with the sketched design, I transferred each of the dinosaurs onto watercolour paper. I separated them all to provide me with enough space to paint each individually. This later allowed me to have each dinosaur as a separate piece I could then scan and place within the digital file to be positioned as desired. When all dinosaurs were painted, I then wrote their scientific names in ink... 








If you would like to purchase one of these lovely Talltapes you can find them 
here in my online Etsy shop now!

Artwork (C) Amy Holliday 2018
Talltape (C) Memories of Growing Up 2018


Monday, 9 October 2017

Scones! // The National Trust Book of Scones

Some months ago I was approached by UK publisher Pavilion books who asked me to illustrate 
6 variations on the classic scone for their upcoming "Book of Scones". 

The pocket-sized book by Sarah Clelland includes 50(!) scone recipes alongside information on many National Trust places to visit. I wasn't aware so many kinds of scones existed!  

Here are my renditions of the classic jam and cream scone, chocolate "rocky road", summer fruit, festive mince-pie scone, savoury cheese, and sweet honey. 








The National Trust's Book of Scones is available in shops around the UK and online NOW!

"History is best enjoyed with a scone, as everyone who’s visited a National Trust house knows. This book brings you the best of both. Scone obsessive Sarah Clelland has gathered 50 – yes 50 – scone recipes from National Trust experts around the country. And she’s written a quirky guide to 50 National Trust places to delight and entertain you while you bake or eat those blissful treats. Eccentric owners, strange treasures, obscure facts – it’s all here.
Whip up a Triple Chocolate scone while you read about the mechanical elephants at Waddesdon Manor. Or savour an Apple & Cinnamon scone while you absorb the dramatic love life of Henry Cecil of Hanbury Hall. Marvel at a Ightham Mote’s Grade 1 listed dog kennel while you savour a Cheese, Spring Onion and Bacon scone. 
50 of the best scones in history. And 50 of the best places to read about. You’ll never need to leave the kitchen again."

All artwork (C) Amy Holliday 2017 do not use without permission

For more of my work please visit www.amyholliday.co.uk



Wednesday, 1 February 2017

Artists & Illustrators Feb 2017 // Pocket Painting Guide

This month's issue of "Artists & Illustrators" includes a free pamphlet full of art-improving tips - featuring artwork by me! I was asked to create a cover design for the little guide and had free rein to have fun and add my own "flair" - obviously it turned out to be very enjoyable to do.  


I was provided with a basic colour theme to follow of warm, feminine colours which would eventually translate onto the main magazine cover itself.


The idea was to create a messy, busy and energetic front cover reflecting the contents to be bursting with creative tips and tricks. I illustrated each element as an individual object before scanning and reassembling the design digitally. The single illustrations were also used as chapter headers.


The guide is beautifully designed and is indeed bursting with helpful advice - I've already discovered a few things I didn't know and plan to keep it handy for future reference.




Some of my favourites:









The Artists & Illustrators February 2017 issue featuring the Pocket Painting Guide is available NOW in Tesco and Sainsburys stores around the UK!


All artwork (C) Amy Holliday 2017 do not use without permission

For more of my work please visit www.amyholliday.co.uk

Friday, 13 January 2017

Fluffy, Fat, Festive little Robins

Happy 2017! Things have been quiet on the blog lately - oops! I haven't been able to share much for the last few months as most things aren't due to be published until later THIS year! Hopefully I can share more soon.

Here are some fat little festive robins I did for fun over the holidays :) 




Thursday, 16 June 2016

Stylist Magazine // The Summer of Craft Beers (1 of 2)

Last week's issue of Stylist Magazine featured the article "The Summer of Craft Beers" - and if you saw it then you might have noticed that the illustrations were all done by yours truly! I was asked to provide my own take on some of the season's trendiest independently-brewed beers, as well as a full opening page design with a very feminine and ornate beer bottle.



The timeframe was very tight on this one - I had just 3 days to complete 10 illustrations from start to finish which was very challenging. On the plus side, having to work as fast as possible certainly required that I be more confident with my freehand work, and accept it for what it is, mistakes and all (absolutely no chance of starting over with this project!)





The opening title page was very fun to design and paint. The brief required it to be feminine and decorative - so of course I let loose on a very pretty, girly beer label!



All artwork (C) Amy Holliday 2016. Please do not use without seeking prior permission. 
To see more of my work visit www.amyholliday.co.uk

Wednesday, 20 April 2016

Sketchbook // Bird drawings: Street Pigeons

Drawing exercise - freehand, quick, loose, no erasing - some turn out fine but others not so much, but that's OK. Here is a handful of the better studies from life and some from photos. I love drawing birds!





Friday, 15 April 2016

POWER SAUCE by Essentis Berlin // Packaging Illustration for Organic Chilli Sauce

This week I had the pleasure of working with lovely people behind "Essentis" - a new brand created by chef Nicolas Petrucci. The brand "Essentis" shares its name with the popular biohotel in Berlin where Nicolas is head chef. Their first product is a pro-biotic and organic chilli-based sauce named "Power Sauce" and I was asked to create some vibrant chilli and mango-inspired 
artwork to adorn the product labels.

The initial inspiration came from my own chilli pepper painting, which I used as a base to add more colourful watercolour splashes to make it that little bit more exciting(!) and painted new mango slices to match. As you can probably tell, this was a lot of fun to paint - 
bold colour and abstract splashes? Right up my street.    






The first concept labels: 






I love how the typography works with the artwork. Here are the simplified labels on the first wave of packaging, ready to go: 



And finally, a wonderfully designed Power Sauce poster using my artwork:




Essentis Biohotel - http://essentisbiohotel.de/en/

 Artwork (C) Amy Holliday 2016

Photography (C) Essentis by Nicolas Petrucci 2016