Wednesday, 1 February 2017

Artists & Illustrators Feb 2017 // Pocket Painting Guide

This month's issue of "Artists & Illustrators" includes a free pamphlet full of art-improving tips - featuring artwork by me! I was asked to create a cover design for the little guide and had free rein to have fun and add my own "flair" - obviously it turned out to be very enjoyable to do.  


I was provided with a basic colour theme to follow of warm, feminine colours which would eventually translate onto the main magazine cover itself.


The idea was to create a messy, busy and energetic front cover reflecting the contents to be bursting with creative tips and tricks. I illustrated each element as an individual object before scanning and reassembling the design digitally. The single illustrations were also used as chapter headers.


The guide is beautifully designed and is indeed bursting with helpful advice - I've already discovered a few things I didn't know and plan to keep it handy for future reference.




Some of my favourites:









The Artists & Illustrators February 2017 issue featuring the Pocket Painting Guide is available NOW in Tesco and Sainsburys stores around the UK!


All artwork (C) Amy Holliday 2017 do not use without permission

For more of my work please visit www.amyholliday.co.uk

Friday, 13 January 2017

Fluffy, Fat, Festive little Robins

Happy 2017! Things have been quiet on the blog lately - oops! I haven't been able to share much for the last few months as most things aren't due to be published until later THIS year! Hopefully I can share more soon.

Here are some fat little festive robins I did for fun over the holidays :) 




Thursday, 16 June 2016

Stylist Magazine // The Summer of Craft Beers (1 of 2)

Last week's issue of Stylist Magazine featured the article "The Summer of Craft Beers" - and if you saw it then you might have noticed that the illustrations were all done by yours truly! I was asked to provide my own take on some of the season's trendiest independently-brewed beers, as well as a full opening page design with a very feminine and ornate beer bottle.



The timeframe was very tight on this one - I had just 3 days to complete 10 illustrations from start to finish which was very challenging. On the plus side, having to work as fast as possible certainly required that I be more confident with my freehand work, and accept it for what it is, mistakes and all (absolutely no chance of starting over with this project!)





The opening title page was very fun to design and paint. The brief required it to be feminine and decorative - so of course I let loose on a very pretty, girly beer label!



All artwork (C) Amy Holliday 2016. Please do not use without seeking prior permission. 
To see more of my work visit www.amyholliday.co.uk

Wednesday, 20 April 2016

Sketchbook // Bird drawings: Street Pigeons

Drawing exercise - freehand, quick, loose, no erasing - some turn out fine but others not so much, but that's OK. Here is a handful of the better studies from life and some from photos. I love drawing birds!





Friday, 15 April 2016

POWER SAUCE by Essentis Berlin // Packaging Illustration for Organic Chilli Sauce

This week I had the pleasure of working with lovely people behind "Essentis" - a new brand created by chef Nicolas Petrucci. The brand "Essentis" shares its name with the popular biohotel in Berlin where Nicolas is head chef. Their first product is a pro-biotic and organic chilli-based sauce named "Power Sauce" and I was asked to create some vibrant chilli and mango-inspired 
artwork to adorn the product labels.

The initial inspiration came from my own chilli pepper painting, which I used as a base to add more colourful watercolour splashes to make it that little bit more exciting(!) and painted new mango slices to match. As you can probably tell, this was a lot of fun to paint - 
bold colour and abstract splashes? Right up my street.    






The first concept labels: 






I love how the typography works with the artwork. Here are the simplified labels on the first wave of packaging, ready to go: 



And finally, a wonderfully designed Power Sauce poster using my artwork:




Essentis Biohotel - http://essentisbiohotel.de/en/

 Artwork (C) Amy Holliday 2016

Photography (C) Essentis by Nicolas Petrucci 2016



Friday, 11 March 2016

Pattern Design // Honey Bee & Bumble Bees

As a little side project I've been working towards perfecting the art of "repeat patterns", which I hope will help me create a variety of decorative fabrics and products with my illustrations. Some of the first I've put together are based on this small series of pollen-dusted bee paintings. Let me know if you like them.

Fluffy Bumble Bees





And I couldn't forget the iconic Honey Bee. I wanted this one to be quite symmetrical to create a more uniform pattern. 




And just for fun, a fat bumble bee!




Images and artwork (C) Amy Holliday 2016

To view more of my work please visit www.amyholliday.co.uk

Monday, 22 February 2016

UK Wildlife // Squirrel Studies

A second batch of UK wild animal watercolour studies - this time its the squirrel.


The introduced US Grey Squirrel vs the resident British Red Squirrel. The grey has become the most widespread out of the two and is now the dominant species. (Luckily for me I live in the North where reds still survive, but I love both kinds!).


I also took a little time to try a softer style...




Images and artwork (C) Amy Holliday 2016

To see more of my work visit www.amyholliday.co.uk