Showing posts with label concepts. Show all posts
Showing posts with label concepts. Show all posts

Sunday, 22 December 2019

Baby Massage // Concept Illustrations in Line & Watercolour

Earlier this year I was asked to provide some conceptual illustrations suitable for a guide to baby massage. The style direction was influenced by simple lines and subtle touches of colour. This was a very different subject for me to work with, but I enjoyed the challenge of something new.

The first piece was quite close to my usual way of working or 'style', with most of the image having some colour as well as paint splats. In the following pieces, the colours became increasingly subtle, with most of the illustration becoming line drawing - much more suited to simple and elegant step-by-step instructions.


Following the first design, I was asked to show more detail in the baby's face, and reduce the saturation:




Artwork (C) Amy Holliday 2019

Saturday, 1 December 2012

UrbanPup Ad Concepts - Update!

I recently posted about some mock advertisement illustrations I'd been working on. Well, here is an update on them! The four designs I have been concentrating on now look more complete and cohesive as a set. There are still a few tweaks that need to be made, plus I feel a bit more experimenting with textures may be in order! Your comments and opinions/feedback are very welcome.

You can go here to see my previous post about them which includes more info about the idea behind them. You can also find my initial drawings and concepts for them here.






All images are (C) Amy Holliday, please do not use without permission.