H2EAU LONDON // Beauty Packaging Illustrations

During late 2017 through to early 2018 I had the utmost pleasure in working with company "GBBB aka Great British Beauty Brands", to help brand their new beauty product range, H2EAU London. I worked together with a talented graphic designer to produce a series of vibrant illustrations to adorn their Daily Rituals product labels.

I actually worked on and produced the whole series of illustrations twice. I first completed concept pieces to be displayed at an exhibition show. After receiving feedback from the customers/guests at the show, we were able to use the comments to develop the designs further into the most effective, eye-catching designs possible. In total, I produced a set of seven final ingredient illustrations. The following are some stages of development...

 

From initial sketches, the designs then developed to the rough colour stage. These became the concept illustrations used at the show. Here are two designs that later changed quite a bit.

The final stage was to refine each design further, including shape and colours, and then redo from scratch at a higher quality.

Grapefruit & Cranberry:

Mint & Cucumber: 

Watermelon & Orange: 

Pineapple & Coconut:

Acai & Blueberry: 

When the products were complete, GBBB were wonderfully kind and sent me a box full of full-sized "samples" to try for myself! See my post showing finished product samples here!

H2EAU is a new brand from a long-standing British company. They aim to use only high quality ingredients, and currently have a range of size products in five different fragrances. They are all free from animal ingredients and not tested on animals, making this initial range completely vegan friendly.

H2EAU Daily Rituals range is (C) H2EAU London 2019

www.h2eaulondon.com

Artwork (C) Amy Holliday 2019

www.amyholliday.co.uk