Stylist Magazine // The Summer of Craft Beers (1 of 2)

Last week's issue of Stylist Magazine featured the article "The Summer of Craft Beers" - and if you saw it then you might have noticed that the illustrations were all done by yours truly! I was asked to provide my own take on some of the season's trendiest independently-brewed beers, as well as a full opening page design with a very feminine and ornate beer bottle.

The timeframe was very tight on this one - I had just 3 days to complete 10 illustrations from start to finish which was very challenging. On the plus side, having to work as fast as possible certainly required that I be more confident with my freehand work, and accept it for what it is, mistakes and all (absolutely no chance of starting over with this project!)

The opening title page was very fun to design and paint. The brief required it to be feminine and decorative - so of course I let loose on a very pretty, girly beer label!

All artwork (C) Amy Holliday 2016. Please do not use without seeking prior permission. 

To see more of my work visit www.amyholliday.co.uk

Radio Times // BBC Proms 2015: The First Night of the Proms

I was very excited to be asked by Radio Times magazine to illustrate "the first night of the Proms" which was due to air on BBC Radio 3 on Friday. I came up with a number of various designs, compositions and colour schemes before a favourite was selected. 

I drew inspiration from the page's purple colour scheme and incorporated this into illustration. Drawing the Royal Albert Hall and classical instruments provided an interesting change to the norm. :)  

This work was commissioned via my agent, Lemonade, who very kindly sent me a copy of the issue featuring my work.

 

rough thumbnail ideas:

practice sketches:

Artwork is (C) Amy Holliday 2015 please do not use without permission.

Cancer Treatment Centres of America // Cancer Fighters Thrive Magazine: A Place to Call Home

My work is featured in this month's "Cancer Fighters Thrive" magazine! A quarterly magazine distributed by Cancer Treatment Centres of America. The magazine is designed to inform and empower cancer patients, their friends and families.

I was asked to illustrate the article "A Place to Call Home" which discusses ways in which patients make their stay at the centres more homely. After reading the article I submitted lots of idea sketches. The favourites were then selected and painted for the final illustrations. This was a very lovely and enjoyable commission.

Read the article online here.

Better Homes and Gardens: "Live Well" // Photo Frames, Car Keys and Swimming Pools

The second of the two articles I worked on in the July issue of Better Homes and Gardens US magazine. For the "Live Well" section, I contributed four small spot illustrations to accompany the content.

As with the Better Health illustrations, these also required a consistent colour palette to compliment the page theme. I love those fancy "fine art" photo frames! Here they are as they appear in the magazine:

:: Process and Roughs...

Here's a variation on the car keys that didn't make the final cut.

If you missed yesterday's post on the Better Health article, you can find it here!

Thank you for reading! Please let me know what you think, I'd love to hear your thoughts.

All artwork is (C) Amy Holliday 2014 please do not use without permission.

Better Homes and Gardens: "Better Health" // Medical Clinic Illustrations

I can finally share with you my illustrations for Better Homes and Gardens US Magazine's July issue! This is one of two articles I illustrated for this issue. For the "Better Health" section, I was asked to draw four types of convenience health clinics.

They included a retail health clinic, online consult (including apps), an urgent care clinic and the emergency room. I needed a street view of the numerous clinic selection, as well as each clinic's individual front door.

This project required more research than usual as the American health care has quite a different look compared to the UK equivalents.

A consistent colour palette of blues, greens and teals was required to compliment the page theme, as well as some extra paint textures to use as page backgrounds. This main "clinic street" illustration in A3 in size.

I was thrilled to be asked to illustrate for Better Homes and Gardens. The client was so pleased with the illustrations that I even received a complimentary copy of the magazine along with a thank you card which was really lovely.

:: Process and Roughs...

Preliminary sketches for the designing of the clinics:

Thank you for reading! Let me know your thoughts! :)

All artwork is (C) Amy Holliday 2014 please do not use without permission.

4G British Isles Map // for O2 UK Magazine October 2013

In August I was absolutely thrilled to illustrate for UK telecommunications brand O2.

O2 required a watercolour map in their signature brand colours, to show their 4G coverage in England, Scotland and Wales. I also provided the sea background as well as they pink and blue markers, leaving O2 to then added the labels.

This is a full page illustration which features in this month's magazine, available to pick up free in stores all over the UK, I've already got my copy!

 

 

 

 

 

All images are (C) Amy Holliday 2013, please do not use without permission.