H2EAU LONDON // Packaging Labels & Product Samples

During late 2017 through to early 2018 I had the utmost pleasure in working with company "GBBB aka Great British Beauty Brands", to help brand their new beauty product range, H2EAU London. I worked together with a talented graphic designer to produce a series of vibrant illustrations to adorn their Daily Rituals product labels.

The fragrances are: acai & blueberry, coconut & pineapple, cucumber & mint, watermelon & orange and pink grapefruit & cranberry,

When the products were complete, GBBB were wonderfully kind and sent me a box full of full-sized "samples" to try for myself! It was amazing to see my work on the finished products, in situ, and in real life, as opposed to in a photo on a screen. I am thrilled with how they turned out.

H2EAU is a new brand from a long-standing British company. They aim to use only high quality ingredients, and currently have a range of size products in five different fragrances. All of which have a very luxurious feel and smell INCREDIBLE! They are all free from animal ingredients and not tested on animals, making this initial range completely vegan friendly. Personally, I would compare the quality of the Daily Rituals range as similar to that of Bodyshop in the UK.

Their range currently includes: indulgent body butter, soothing body lotion, aromatic body mist, luxurious body wash, gentle body scrub and luxurious hand wash.


To see my previous post showing the development of the illustrations, click here!

H2EAU Daily Rituals range is (C) H2EAU London 2019

www.h2eaulondon.com

Artwork (C) Amy Holliday 2019

www.amyholliday.co.uk

H2EAU LONDON // Beauty Packaging Illustrations

During late 2017 through to early 2018 I had the utmost pleasure in working with company "GBBB aka Great British Beauty Brands", to help brand their new beauty product range, H2EAU London. I worked together with a talented graphic designer to produce a series of vibrant illustrations to adorn their Daily Rituals product labels.

I actually worked on and produced the whole series of illustrations twice. I first completed concept pieces to be displayed at an exhibition show. After receiving feedback from the customers/guests at the show, we were able to use the comments to develop the designs further into the most effective, eye-catching designs possible. In total, I produced a set of seven final ingredient illustrations. The following are some stages of development...

 

From initial sketches, the designs then developed to the rough colour stage. These became the concept illustrations used at the show. Here are two designs that later changed quite a bit.

The final stage was to refine each design further, including shape and colours, and then redo from scratch at a higher quality.

Grapefruit & Cranberry:

Mint & Cucumber: 

Watermelon & Orange: 

Pineapple & Coconut:

Acai & Blueberry: 

When the products were complete, GBBB were wonderfully kind and sent me a box full of full-sized "samples" to try for myself! See my post showing finished product samples here!

H2EAU is a new brand from a long-standing British company. They aim to use only high quality ingredients, and currently have a range of size products in five different fragrances. They are all free from animal ingredients and not tested on animals, making this initial range completely vegan friendly.

H2EAU Daily Rituals range is (C) H2EAU London 2019

www.h2eaulondon.com

Artwork (C) Amy Holliday 2019

www.amyholliday.co.uk

California Fruit Wine Co. // Pumpkin & Cranberry Fall Wines

Shortly after I created some fruity illustrations for California Fruit Wine Co.'s labels, a second batch was needed. This time it was "Pumpkin Spice" and Cranberry, whose flavours have just been released for the Fall/Autumn season. Yum!

My portfolio website: www.amyholliday.co.uk

California Fruit Wine Co. website: www.californiafruitwine.com

California Fruit Wine Co. on Instagram: https://instagram.com/cfwco/

Artwork (C) Amy Holliday 2015

Photos (C) California Fruit Wine Co. 2015

California Fruit Wine Co. // Illustrations for Wine Bottle Labels

Way back at the start of the year, I was asked to create some fruity label illustrations for the fabulous California Fruit Wine Co.  The San Diego winery is the pioneer producer of all natural wines handcrafted from fruits other than grapes.

I illustrated each fruit separately and then placed pairs together where needed, working within the format of the labels. The style of the series is based on my own pineapple illustration (you might recognise!) from last year.

My portfolio website: www.amyholliday.co.uk

California Fruit Wine Co. website: www.californiafruitwine.com

California Fruit Wine Co. on Instagram: https://instagram.com/cfwco/

Artwork (C) Amy Holliday 2015

Photos (C) California Fruit Wine Co. 2015

Q&A // Fruit Illustrations

A brief little Q&A I answered this morning in reference to my fruit illustrations.

1. What inspired you?
Lots of things seem to come together to influence and inspire me to create artwork for different reasons. One such thing is the stunning intricacy of botanical art and how the artists can capture the beauty (and sometimes weirdness) of nature. With my fruit illustrations, botanical art has influenced me but I find that I am inspired by the fruits themselves - so colourful, juicy and delicious! I try to capture this in my artwork.

2. What materials do you use?

To make my drawings, I use a mixture of pencils. I change between a broader, softer lead weight for softer or fluffier textures and a very fine lead for the detail. To add colour, I love to use watercolour paints. I mainly use brushes but sometimes if something needs a certain texture I will try painting with different tools to obtain it, eg, sponge, tissue, leaves, feathers. 

3. How long have you been doing art?

I've been drawing, painting and crafting since I can remember! I think I showed a keen interest and my parents have always really encouraged it by teaching me new things and suggesting new ideas to try. 

4. How do you get the best images (do you use a pen to outline)?

To get the most out of my illustrations, I do like to highlight special details with small amounts of mixed media such as darker pencils, acrylic paint, fine-liner pens and ink.

5. What do you most enjoy doing in art?
I enjoy drawing animals the most! They have so much character and each animal has a different personality. Like people, but more interesting (haha)! 

Twinings Infusions Packaging // My Watercolours!

These little mock-ups are a personal experiment I did earlier this year but silly me forgot to post them! I wanted to see how my style would look gracing the front of the lovely Twinings tea packaging. These fruits and herbs are from my November 2013 project: (here) and I added my own watercolour wash for the backgrounds.

I think the Twinings range kind of suits my watercolours...what do you think?
 

Artwork (C) Amy Holliday 2014. Please do not use without permission.

Study // The Finest Red Ramiro Sweet Pointed Peppers

More fresh fruit/veg/food/produce studies :) Another self-initiated lesson in painting with red. Heavily inspired by the sweetest red peppers I have ever tasted, the organic kind are the best of course. Ahem, other supermarket brands are available!

Artwork is (C) Amy Holliday 2014. Please do not use without permission. 

Study // Red Royal Gala and Green Granny Smith Apples

Yummy Royal Gala and Granny Smith apples study. I tackled these with a slightly more botanical/scientific approach...

I loved painting these! Can you tell? 

Study // Fruit: Juicy, Tropical Pineapples!

Pineapple study! Pineapples are a symbol for all things tropical and exotic so I hope I have captured this in some way. 

 

It feels good to finally have a few recent personal workings scanned and finished - there has been a number of illos around my desk that I've been meditating on before I've been ready to call them truly finished. 

More coming very soon...

All content and images (C) Amy Holliday 2014 - please do not use without permission.